You shall not pass!
Eyowo was a service that made it easy for people to accept payments online. Its appeal, and primary unique selling point at the time was that it managed to consolidate the various possible means of electronic payments run by different companies into one interface. This greatly reduced the barrier of entry for potential e-commerce players in terms of cost and ease.
Soon enough, we identified opportunities to do interesting things with the service. We could determine people’s spending patterns based on what they buy, websites they buy from, and how often they shop online. Best of all, we can have this information available to the shopper. A bonus surely wouldn’t hurt. Right? Thing is the users had to login to view this information. How do we get them to set their passwords? An early implementation of the Eyowo payment page had a login/register interface that comes up before payments (the...